Prepared for Cat Wells

We researched Plansure. Here's what we found, and what we built to help you grow:

Established authority
Plansure says its team has more than 40 years of combined experience
Your edge
Plansure starts with the life a client wants and brings their wealth, retirement and family decisions into one personalised strategy. We built the work below around it.
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Clinic team Landing page preview for Plansure First finished Plansure image ad Second finished Plansure image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Your super balance is one part of the retirement picture. Plansure can help you bring your super, savings and future… See more
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Will your savings support retirement?
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Having super is one part of retirement planning. Plansure can help you consider your super, savings, spending needs and… See more
Your super balance needs a retirement plan ad creative
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Your super needs a retirement plan
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01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Make the next step visible

A new job, inheritance or family change can leave several money questions arriving at once. Plansure helps you put those questions into a personalised strategy so you can see what needs attention first. Open the planning page, choose the life change you're dealing with and request a conversation with a financial strategist.

Angle 2: Build a plan around your life

A portfolio can tell you what you own. It can't tell you what kind of life you want it to support. Plansure starts with your goals, then connects wealth, superannuation, retirement and family decisions to them. Open the page to see how a personalised strategy is built, and decide whether you want to speak with a financial strategist.

Angle 3: Join family decisions

Parent: We want to help the kids with a home deposit. Partner: But we still need to fund our retirement. Strategist: Then both goals need to be on the table before you choose an amount. Parent: So we can see what helping now might change later? Strategist: Exactly. Plansure can map that family decision with you, and the next page explains how to start.

Angle 4: Give retirement savings a job

Put the life event here. Add your super, family commitments and retirement plans. Now you can see which decision needs attention first and what can wait. Plansure builds personalised financial strategies around real life, not a generic checklist. Visit the page for the full approach, then request a conversation if you want help with your own next step.

Angle 5: Advice without the banker feeling

Silent action: A retirement-savings concern is written beside two coffees, then retirement, wealth and family cards form one route.

Long-Form Explainer Video Script 1 complete script

Build your financial plan around the life you want

Most people don't wake up wanting a financial plan. They want help with something happening in their life.

Retirement may be getting closer. You could be thinking about helping your children, dealing with an inheritance, protecting what you've built or trying to make sense of several money decisions at once.

The hard part is knowing what deserves attention first and how one decision may affect the others.

Plansure starts by listening to what's happening now and what you want your money to make possible.

From there, the team can help you shape a personalised financial strategy around your situation. That may include wealth creation, superannuation, retirement planning, personal insurance, debt management, tax minimisation, estate planning or business succession.

Only the decisions that affect your situation belong in the plan. Connecting them makes the next step easier to see.

Plansure's process begins with your vision, lays the groundwork, builds the strategy and helps you navigate the path as life changes.

You also get access to a team of financial strategists, so the conversation doesn't depend on one person trying to cover every part of your situation alone.

The first step is simple. Use the short form below to tell Plansure what you want help with. The team will be in touch to discuss your needs and what may happen next.

When you speak with the team, ask which financial decisions need attention and how they affect one another. You don't need to turn it into a technical brief before you ask it. A useful starting point is the decision in front of you, the time you have to make it and the parts of your financial position that may be affected.

Your review should also leave room for different paths. You may keep working for longer, reduce your hours, change how you invest, help family or adjust what you expect to spend. No projection can predict every future event. Making the assumptions visible lets you see what would need to change if your priorities changed.

It's reasonable to ask what the advice process includes, what information the team needs and how recommendations are explained. You can ask how the proposed work relates to advice you already receive, whether your accountant or solicitor remains involved and what the fees would apply to. Those questions belong in the conversation before you decide whether to proceed.

The conversation can also separate decisions that need action now from decisions that can wait. If every issue is treated as urgent, a plan can't give you a useful order of priorities. A clear plan gives you a way to prioritise, revisit assumptions and understand what the next review is meant to answer.

It should leave you with a better question if the first question turns out to be too broad. That's still progress, because the next decision can be made with a clearer view of the information it actually needs.

You may also wonder whether advice is useful when you already have a super fund, investments or a plan of your own. That depends on the gaps in the current picture. The useful work may be checking whether the arrangements still match the goal, or understanding a decision you've been putting off. You might find that no further work is needed yet. A proper conversation should make that clearer.

The right fit is someone who wants clear explanations of the relevant decisions and is prepared to share enough information for the advice to be personal. It won't suit someone looking for a guaranteed return, a product chosen before the circumstances are understood or a financial outcome that no adviser can promise.

If this is the question you want to work through, complete the form below this video and answer it as accurately as you can. Your answers help the team understand whether the conversation is relevant and what you would like to discuss. A planning conversation should make the next decision clearer, not create another layer of uncertainty.

If you're facing a life or money decision and want a personalised plan built around the life you want, complete the form below and start a conversation with Plansure.

This is general information only. Personal advice depends on your objectives, financial situation and needs.

Confirmation Page Video Scripts 5 scripts
Video 1: Welcome

Thanks for starting a conversation with Plansure.

You don't need every document or answer before we speak. Bring the main question you want help with and a rough picture of what's happening now.

We'll listen first, explain how Plansure may be able to help and talk through what the next step could involve. You'll have room to ask about the process, scope and fees before deciding whether to continue.

Video 2: Start with your life

Your accounts and balances give us information, but they don't tell us what you want your money to make possible.

Think about the life behind the decision. You may want more time, a secure retirement, support for your family or more confidence about a major change.

That outcome gives the financial strategy a useful direction.

Video 3: Bring the connected decisions

One money decision can affect several parts of your life.

Helping family may affect retirement. A business change can alter cash flow, tax and protection needs. Debt decisions can change the flexibility available elsewhere.

If two questions feel connected, bring both. We can look at the wider picture with you.

Video 4: What to bring

For the first conversation, a rough sense of your income, regular spending, superannuation, investments, debts and protection is enough.

If something is missing, don't let that stop you from asking the question.

The first step is understanding what you want help with and deciding what information may be useful next.

Video 5: The Plansure process

Plansure listens first, then works with you to clarify the life you want and the decisions that belong in the plan.

The strategy is personalised to your circumstances. Depending on what you need, that may involve wealth, superannuation, retirement, protection, debt, tax, estate or business questions.

The team can explain the proposed work, scope and fees before you decide whether to move ahead.

Pre-Appointment Email Sequence 5 emails
Email 1: Bring the real question

Start with the question you have
Preview: You don't need a finished plan before we speak.

Hi,

Before we speak, write down the one money question you most want help with.

It might be about retirement, helping your children, an inheritance, debt, protection or a change in your work or business.

You don't need to solve it first. Bring the question and the information you already have.

We'll start there.

The Plansure team

Email 2: What do you want the money to support?

What do you want your money to make possible?
Preview: The plan is more useful when the life behind it's clear.

Hi,

Think about the life you want your financial decisions to support.

You might want more time, a secure retirement, the ability to help family or simply fewer loose ends to worry about.

There's no right answer. Your answer gives the conversation a useful direction and shows us the outcome you care about.

The Plansure team

Email 3: Notice the connections

Which decisions belong in the same conversation?
Preview: One choice can affect more than one part of your plan.

Hi,

Financial decisions rarely stay in one neat box.

Helping your children may affect your retirement. A business change can alter cash flow, tax and protection needs. Paying down debt can change how much flexibility you have elsewhere.

If two or three decisions feel connected, make a quick note of them. We can look at the wider picture together.

The Plansure team

Email 4: What to have nearby

A short list for our conversation
Preview: Rough information is enough to begin.

Hi,

If it's easy to find, have a rough sense of your income, regular spending, superannuation, investments, debts and any protection policies.

Don't delay the conversation because a statement is missing or a number isn't exact. We can begin with your question and decide what information may be useful next.

The Plansure team

Email 5: What happens next

What to expect from the first conversation
Preview: We listen first, then explain the next step.

Hi,

We'll begin with what's happening in your life, what you want help with and what you want your money to make possible.

We can then explain how Plansure may be able to help and what the next step could involve. You'll have room to ask questions about the process, scope and fees before deciding whether to continue.

Speak soon,

The Plansure team

Broadcast Emails 5 emails
Email 1: The decision in front of you

Start with the decision in front of you
Preview: You don't need to solve your whole financial life at once.

Financial planning can feel enormous when every account, goal and risk appears to need attention at the same time.

A more useful place to start is the decision already in front of you.

Perhaps retirement is getting closer. You may want to help your children, reduce debt, protect your income or work out what an inheritance changes. Start by naming that decision in one sentence, then ask what else it could affect.

Helping family may change your retirement choices. A business decision may alter cash flow, tax and protection needs, while a change to debt can affect the flexibility you have elsewhere.

The wider picture still counts, but you don't need to solve every part at once.

One clear question gives the planning conversation somewhere practical to begin.

Email 2: Your portfolio needs a job

What's your portfolio meant to do?
Preview: A balance is useful when it supports a life you can describe.

It's easy to watch a portfolio, super balance or mortgage without stopping to ask what the money is for.

The answer may be a secure retirement, more time with family, the ability to help your children or enough flexibility to make a major change.

Naming that outcome gives each financial decision a job.

An investment strategy can be considered against the time available and the level of risk the household can accept. A debt decision can be weighed against the flexibility it creates or delays. A retirement plan can be tied to the life and regular costs it needs to support.

The numbers become more useful when they're attached to something real.

Email 3: Helping children without guessing

Helping your children belongs in the wider plan
Preview: A generous decision can affect your own future too.

Many parents want to help their children with education, housing or a financial head start.

The amount is only one part of the decision. Timing, fairness between children, your own retirement needs and the way the help is structured can all affect the result.

Start by asking what you want the help to make possible and when it's likely to be useful. Then look at what the decision changes for your own plan.

You may also need legal or tax advice depending on the situation. Bringing the questions together early can make those professional conversations more useful.

Generosity works better when it sits inside a plan the whole family can understand.

It also helps to agree on the purpose before discussing a figure. A deposit for a first home is a different decision from regular support with living costs. Education, a business opportunity and an early inheritance each raise different questions about timing and expectations.

Write down what the help is for, who needs to be involved and what would make you pause. If a partner, sibling or adult child sees the decision differently, bring that difference into the conversation early. A clear purpose won't remove every trade-off, but it gives the family something practical to work from.

Email 4: When advice feels too complicated

Financial planning should make the next step clearer
Preview: More jargon isn't the same as better guidance.

People often delay financial advice because they expect a formal meeting, a pile of documents and language they don't understand.

Good planning should make the decision easier to discuss.

Begin with what's happening now and what you want to change. Then explain what worries you and the outcome you would find useful.

Technical work may still sit behind the strategy. Superannuation, tax, insurance, investments, debt and estate planning each have rules and trade-offs. The explanation doesn't need to hide behind those rules.

Ask for the reasoning in ordinary language, what could change the recommendation and what happens next. You should also understand what the work may cost before you commit.

If the explanation doesn't help you understand your own decision, keep asking questions.

Email 5: A plan has to move

Your financial plan will need another look
Preview: Life changes, so useful advice can't stay frozen.

A financial plan is built from the information, goals and priorities available at the time.

Those things move.

A new job, retirement date, inheritance, family event, business change or shift in priorities can alter what deserves attention. Markets and rules can change too.

That doesn't mean the earlier plan was pointless. It means the strategy needs to be checked against the life you're living now.

A useful review asks what changed, whether the old assumptions still make sense and which decision needs attention next.

The answer may be a small adjustment, or several parts of the plan may need to be reconsidered together.

Keep the strategy connected to the life it's meant to support.

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.